Wyld 'N Free was born from a photo. One simple image sent from a father to his daughter while she studied fashion in New York City. In it, a wild horse ran untamed under open skies. Along with the photo came a message: “This reminds me of you—independent, strong, and determined.”

That father, the owner’s best friend and biggest supporter, passed away ten years ago. But his words, and the spirit of that photo, never faded. They became the heartbeat of this brand.

Years later, after finding the strength to leave an abusive marriage, our founder returned to that wild horse. Not just in memory, but in purpose. She built Wyld 'N Free as a tribute to freedom, resilience, and healing. Every design is crafted with intention, inspired by the idea that no matter how broken we feel, we are never beyond repair.

Wyld 'N Free isn’t just a brand.

It's for those who know that true freedom lies in breaking away from the ordinary and embracing the call of the wild. We create for those who chase the horizon, who refuse to be held back, who understand that life is meant to be lived with purpose, compassion and love.

Our clothes aren’t designed to be just worn. They’re designed to carry you, to be the soft companion as you ride through storms, the warmth that hugs you after a long day of chasing dreams. They’re reminders that no matter where you are, there’s always a wild place inside you, waiting to be set free. And through charitable giving, community connection, and clothing that speaks from the soul, we hope to help others find their own path back to freedom.

Because even in the wildest storms, there is beauty in the break—and strength in running free.